Privacy Policy

Privacy Policy

Last Updated: 19 August 2026

This Privacy Policy describes the policies and procedures of The Aura Derma regarding the collection, use, storage and disclosure of your information when you visit our website, submit an enquiry, book an appointment or use our services.

It also explains your privacy rights and how applicable Indian data-protection laws protect your personal data.

“This Privacy Policy provides information about how we handle personal data. Where consent is required, we will request it separately through a clear affirmative action.”

Interpretation and Definitions

Interpretation

Words with capitalised initial letters have meanings defined under the following conditions. These definitions shall have the same meaning whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

Company refers to The Aura Derma, located in Lajpat Nagar, New Delhi, Delhi, India. The Company may also be referred to as “The Aura Derma”, “We”, “Us” or “Our”.

Website refers to The Aura Derma website, accessible at:

Home

Service refers to the Website and the skin, hair, aesthetic, permanent makeup, consultation, treatment and training services offered by The Aura Derma.

Account means a unique account that may be created for you to access certain parts of our Website or Services.

Cookies are small files placed on your computer, mobile device or another device by a website. Cookies may store information about your website activity and preferences.

Country refers to India.

Device means any device that can access the Website, including a computer, mobile phone or tablet.

Personal Data means any information relating to an identified or identifiable individual.

Service Provider means a person, company or organisation that processes Personal Data on behalf of The Aura Derma or helps us provide, manage, analyse or improve our Website and Services.

Usage Data means information collected automatically when you access or use the Website.

You means the person accessing or using the Website or Services, or the organisation on whose behalf that person is acting.

Collection and Use of Personal Data

Types of Personal Data We May Collect

When you visit our Website, submit an enquiry, book an appointment, enrol in a course or use our Services, we may collect:

• First and last name
• Mobile number
• Email address
• Age or date of birth
• Gender
• Address, city, state and postal code
• Appointment and consultation details
• Services or courses in which you are interested
• Skin, hair, medical, allergy or treatment-related information voluntarily provided by you
• Previous treatment or procedure information
• Consultation notes and treatment-consent records
• Before-and-after photographs or videos
• Course-enrolment and certification information
• Payment, transaction and invoice details
• Messages sent through our Website, WhatsApp, telephone or social media
• Reviews, testimonials, feedback or comments
• Usage Data

You should provide only accurate information that is necessary for your enquiry, consultation, treatment or course enrolment.

Usage Data

Usage Data may be collected automatically when you access the Website.

It may include:

• Your device’s Internet Protocol address
• Browser type and browser version
• Pages visited on our Website
• Date and time of your visit
• Time spent on individual pages
• Device type and operating system
• Mobile-device identifiers
• Approximate location derived from your IP address
• Referring website or advertisement
• Other diagnostic and technical information

When you access the Website through a mobile device, we may automatically collect information about your mobile-device type, operating system, browser and unique device identifiers.

Tracking Technologies and Cookies

We may use cookies, pixels, tags, scripts and similar tracking technologies to monitor Website activity, remember preferences, improve performance and understand advertising results.

Essential Cookies

These cookies are required for the Website to operate correctly. They may help protect website forms, maintain security and provide requested features.

Cookie-Preference Cookies

These cookies may remember whether you accepted or rejected certain categories of cookies.

Functionality Cookies

These cookies help remember choices such as your preferred language, form information or Website settings.

Analytics Cookies

Where enabled, analytics cookies help us understand how visitors use our Website, which pages receive the most visits and how the Website can be improved.

Advertising Cookies

Where enabled, advertising technologies such as Google Ads or Meta Pixel may help us measure advertising performance and display relevant advertisements.

You can control or disable cookies through your browser settings. Disabling essential cookies may affect certain Website functions.

How We Use Personal Data

The Aura Derma may use your Personal Data for the following purposes:

To Provide and Maintain Our Services

We may use Personal Data to respond to enquiries, provide consultations, arrange appointments, deliver treatments and manage course enrolments.

To Assess Treatment Suitability

Information about your skin, hair, medical history, allergies, medications or previous procedures may be used to assess whether a requested treatment is suitable for you.

To Manage Appointments

We may use your contact details to schedule, confirm, reschedule or cancel appointments and send appointment reminders.

To Communicate With You

We may contact you through telephone, WhatsApp, SMS, email or social media regarding:

• Your enquiry
• Appointment confirmations
• Treatment information
• Aftercare instructions
• Course information
• Payment information
• Important service updates

To Process Payments

We may process transaction information to receive payments, issue receipts, manage refunds and maintain accounting records.

To Provide Training Services

For students enrolling in our training programs, we may use Personal Data to manage registration, attendance, course communication, certification and training support.

To Send Marketing Information

Where you have provided consent or where otherwise permitted by law, we may send information about treatments, training programs, events, offers and clinic updates.

You can opt out of promotional messages at any time by replying STOP or contacting us on +91 9599539497.

To Improve Our Services

We may use information to understand customer interests, improve Website performance, develop services and measure advertising effectiveness.

For Safety and Security

Personal Data may be used to prevent spam, fraud, unauthorised activity, Website misuse and cybersecurity incidents.

To Comply With Legal Obligations

We may process and retain information where necessary to comply with accounting, taxation, regulatory, safety or other legal requirements.

Health and Treatment Information

During a consultation, we may collect information concerning your:

• Medical history
• Current medications
• Allergies
• Skin or hair condition
• Previous treatments
• Pregnancy or breastfeeding status, where relevant
• Contraindications and treatment suitability

This information is used for consultation, treatment planning, safety, aftercare, follow-up and maintenance of treatment records.

Information available on our Website is general information and does not replace a professional consultation, diagnosis or personalised medical advice.

Treatment Photographs and Videos

The Aura Derma may take photographs or videos for:

• Treatment planning
• Treatment-progress documentation
• Client records
• Aftercare and follow-up
• Professional education
• Marketing and social-media content

We will seek separate permission before using identifiable photographs, videos, testimonials or treatment results for public advertising, marketing or social media.

Refusing promotional consent will not prevent you from receiving treatment.

WhatsApp, Social Media and Advertising Forms

When you contact us through WhatsApp, Instagram, Facebook, telephone or an advertising lead form, the relevant platform may also process your information under its own privacy policy.

We may receive your:

• Name
• Telephone number
• Email address
• City
• Service interest
• Enquiry message
• Advertising interaction information

We use this information to respond to your enquiry and provide appointment, service or course information.

Sharing of Personal Data

We may share limited Personal Data in the following circumstances:

With Service Providers

We may share information with trusted providers that assist with:

• Website hosting
• Website maintenance
• Appointment management
• Customer communication
• Payment processing
• Analytics
• Advertising
• Accounting
• Legal or professional services

With Payment Providers

Payment and transaction information may be processed by banks, UPI providers, card networks and authorised payment gateways.

The Aura Derma does not require you to share banking passwords, card PINs or OTPs.

With Legal Authorities

We may disclose Personal Data where required by law, a court, a regulatory authority or a valid government request.

For Business Transfers

If The Aura Derma undergoes a merger, restructuring, acquisition or sale, relevant Personal Data may be transferred as part of the business, subject to applicable legal requirements.

With Your Consent

We may disclose Personal Data for another purpose where you have provided specific consent.

We do not sell or rent your Personal Data.

Retention of Personal Data

The Aura Derma will retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain:

• Enquiry information for a reasonable follow-up period
• Consultation, consent and treatment records for treatment safety and legal purposes
• Payment and invoice information as required by accounting and tax laws
• Course-enrolment and certification information for verification purposes
• Marketing information until you unsubscribe or withdraw consent
• Security and Usage Data for fraud prevention, Website improvement and legal compliance

When information is no longer required, we may securely delete or anonymise it.

Transfer of Personal Data

Our Website, hosting, communication, analytics, advertising or payment providers may process information from locations outside your state or outside India.

Where this occurs, we take reasonable steps to use reputable providers and ensure that Personal Data is handled in accordance with applicable legal and security requirements.

Access, Correction and Deletion

Subject to applicable law, you may request:

• Access to your Personal Data
• A summary of how your Personal Data is being used
• Correction of inaccurate information
• Completion of incomplete information
• Updating of outdated information
• Deletion of Personal Data that is no longer required
• Withdrawal of consent
• Opt-out from promotional communications

We may need to verify your identity before completing a request.

Certain information may be retained where necessary for treatment safety, accounting, taxation, legal claims or compliance with applicable law.

To submit a privacy request, call or WhatsApp us on:

+91 9599539497

Please mention “Privacy Request” in your message.

Disclosure for Legal Requirements

The Aura Derma may disclose Personal Data where we reasonably believe disclosure is necessary to:

• Comply with a legal obligation
• Respond to a court or government request
• Protect the rights or property of The Aura Derma
• Prevent or investigate fraud or wrongdoing
• Protect the safety of clients, staff or the public
• Establish, exercise or defend a legal claim
• Protect against legal liability

Security of Personal Data

The security of your Personal Data is important to us.

We use reasonable administrative, technical and organisational safeguards designed to protect Personal Data against:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Destruction
• Unlawful disclosure

However, no method of internet transmission or electronic storage is completely secure. Absolute security cannot be guaranteed.

Children’s Privacy

Our Website is not intended to collect Personal Data directly from children without the involvement of a parent or lawful guardian.

Where a consultation, treatment, service or course is requested for a person under 18 years of age, The Aura Derma may require verifiable consent and participation from a parent or lawful guardian.

We do not knowingly use children’s Personal Data for targeted advertising.

Links to Other Websites

Our Website may contain links to websites that are not operated by The Aura Derma.

If you click a third-party link, you will be directed to that third party’s website. We recommend reviewing the privacy policy of every external website you visit.

The Aura Derma is not responsible for the privacy, security, content or practices of third-party websites.

Embedded Content

Our Website may include embedded videos, maps, images or social-media content.

Embedded content may behave as if you visited the third-party website directly. Such providers may collect information, use cookies and monitor your interaction according to their own privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our Website
• Our Services
• Technology
• Business practices
• Legal requirements

The revised Privacy Policy will be published on this page with an updated “Last Updated” date.

You are encouraged to review this page periodically.

Governing Law

This Privacy Policy is governed by the laws of India, including applicable provisions of the Digital Personal Data Protection Act, 2023 and rules brought into force under it.

Contact Us

If you have questions, complaints or requests concerning this Privacy Policy or your Personal Data, contact:

Privacy and Grievance Officer
The Aura Derma
Lajpat Nagar, New Delhi, Delhi, India
Telephone/WhatsApp: +91 9599539497
Website: https://theauraderma.in
Instagram: @the_aura_derma